Hornbach "Ungekürzt" and
"Hand drauf" Campaign

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These are two separate campaigns for Hornbach. The "Ungekürzt" is a values campaign and the "Hand drauf" is to communicate their guaranteed lowest price.

My Art Director responsibilities:
 
Senior Creative in charge of all Layout and productions

• photoshoot and post-production

• Layout and print production process
• assisted the CD on the TVC shoot and oversaw editing

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Awards:

 

Art Directors Club Germany 1 Silver,
1 Bronze and a Finalist spot